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Converting your website sales & existing service traffic on a higher level.
IronClaw is XDC's Website Conversion & Lead Capture Platform designed to help dealerships generate more qualified sales and service opportunities from the website traffic they already have. It improves website conversion through dynamic offers, interactive conversion experiences, intelligent lead capture, and personalized engagement.
Most dealership websites convert only 1–2% of visitors into leads. IronClaw is designed to improve website conversion toward a goal of 4–6%, helping dealerships maximize ROI from existing website traffic rather than increasing advertising spend.
You Need IronClaw if...
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You want more leads without increasing advertising spend
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Your website gets traffic but isn’t converting enough visitors into leads
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Every shopper sees the same experience instead of personalized offers
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You aren't getting enough engagement from your current lead forms
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You want to deliver personalized offers while staying DNC, TCPA, and FTC compliant
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Your team needs CRM lead injection, automated email delivery, and intelligent conversation workflows to improve visibility and conversions
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All of the above
Turns Website Shoppers into Leads
Maximize the ROI of your existing website traffic with dynamic conversion experiences designed to increase lead volume, not your advertising budget.
Personalizes Every Shopper's Experience
Deliver the right offer to the right shopper based on behavior, location, inventory, campaign source, and more.
Built for Dealership Compliance
Deliver personalized pricing and offers through opt-in experiences designed to support OEM and state advertising requirements.
Drives Both Sales & Service Growth
Capture more opportunities across sales and fixed operations, from test drives and appraisals to service offers and appointment requests.
Captures, Delivers & Tracks Every Opportunity
Capture leads, deliver them directly to your team, and track performance with CRM integration, alerts, and actionable reporting.
Purpose-Built for Automotive Dealerships
Built specifically around the unique sales, service, inventory, compliance, and conversion needs of automotive dealerships.
